Strategy
Position Treadle as a lifestyle app first, crypto second. Lead with the ride, not the token. One download CTA per fold.
Treadle
A Web3 app that pays people to ride bikes.
The brief.
Treadle came to us with a token economy on paper and a deadline: a ride-to-earn cycling app on NEAR Protocol, plus a public site to launch it. Riders equip an NFT bike, log trips, and earn $SCRW for the kilometres they cover. Wallet onboarding had to be simple enough for people who had never touched crypto — and everything live in four weeks.
Our approach.
We split the four weeks into two tracks. The app track started with the ride loop — equip, ride, earn, recover energy — and wired it to NEAR: wallet auth, NFT minting and live trip telemetry showing speed, mileage and tokens earned. The site track ran a one-week design sprint, then a build focused on clarity: what the app does, how the token works, where to download. Both shipped the same Friday.
“Most people will never read a whitepaper. The app had to explain the token economy by itself, one ride at a time.”
01
What shipped
App build
An app on NEAR Protocol: wallet auth, NFT bike minting, live trip telemetry and an energy system driven by a soul-bound token.
Site & launch
A Next.js landing with the pitch, the team and the presentation — under 100 kB first load, with social cards and a press kit for launch week.
02 · Results
By the numbers.
3,000+
Riders onboarded
Wallets created and first rides logged in the four weeks after launch.
4 weeks
Brief to live
App and landing shipped together, on the dated milestone.
100/100
Lighthouse score
On the landing page, across performance, accessibility, SEO and best practices.
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A focused product build with the release path, operating basics, and the key decisions made explicit.
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